Shell

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Shell
File:Shell Beacon.jpg
Loyalty scheme Shell Driver's Club
Predecessors Total, BP, Murco
Successors BP, Texaco
Associated Names Euro Garages, Extra, Welcome Break
Brands used Select, Deli2Go
Coffee Machine brand Costa Express
Brand partnerships Select, Deli2Go

Shell usually have operate own brand Select convenience stores, which usually come with Deli2Go, another own brand. The coffee machine of choice is Costa Express. They have recently partnered with little Waitrose as a business asset, although they have previously trialled Sainsbury's local. They are used on the motorway by Welcome Break and Extra.

Little Waitrose[edit | edit source]

Waitrose use Shell as their chosen fuel provider at a few sites (20-30) which have little Waitrose forecourts, usually including Waitrose Click and Collect boxes and Waitrose branded coffee machine.

Select[edit | edit source]

Select is the brand used for Shell's larger stores, and often they come with Deli2Go. The smaller alternative is simply "Shop". The range vastly increased after the acquisition of a lot of Total sites, but many have recently been sold.

Corporate sales[edit | edit source]

In late 2015, Shell put around 150 sites up for sale, which were all purchased by MFG and Euro Garages. MFG have introduced Costcutter and Euro Garages have introduced Spar and Starbucks on the Go.